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Case Study: North South Supply achieves nationwide eCommerce growth and real-time product visibility with Unilog
A Unilog Case Study
How North South Supply Jump-Started Their Digital Adoption Initiative with eCommerce
North South Supply, a wholesale irrigation and well supply distributor with seven Central Florida branches, needed to modernize how it did business and launch its first eCommerce channel. CEO/COO Tony Donatelli prioritized digital adoption and partnered with Unilog, choosing Unilog’s CX1 CIMM2 eCommerce platform and CX1 PIM (along with a mobile app and Site Analytics Pro) to build a robust online storefront and product content strategy.
Unilog implemented the CX1 suite—CIMM2, CX1 PIM, a mobile app and Site Analytics Pro—providing SEO-rich product content, real-time pricing and availability, and integrated shopping and account tools. In under a year North South Supply has attracted new customers in 22 states, seen more new online customers in one week than at its brick-and-mortar locations, and gained expanded reach, personalized contracted pricing, and analytics-driven site improvements thanks to Unilog.
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North South Supply
Tony Donatelli
CEO/COO