Case Study: Innovative Packaging, Inc. achieves a personalized buyer experience and faster fulfillment with Unilog

How Innovative Packaging Group Is Personalizing the Buyer Experience While Driving Efficiencies

Innovative Packaging, Inc., a B2B wholesale retail packaging distributor with operations in Dallas, faced an inefficient eCommerce workflow: their existing site wasn’t integrated with a legacy ERP, so online orders were emailed to sales staff for manual ERP entry. To streamline ordering and create a more user-friendly buying experience, Innovative Packaging sought an out-of-the-box eCommerce solution that could reliably communicate with their ERP.

Unilog implemented its CX1 CIMM2 platform to launch a new storefront that delivers real-time pricing and availability via ERP integration, improved navigation and product grouping, and a customer account portal for order status and history—ensuring online orders feed directly into the ERP for faster fulfillment. Launched a few months ago, the Unilog-powered site already lists over 4,000 stock items, is onboarding key customers, and supports planned initiatives (a full customer marketing rollout, catalog expansion, and a custom print order tool) to drive adoption and operational efficiency.

Innovative Packaging, Inc.

Bob Moses

Owner