Case Study: Koala expands into the US market with a separate Shopify store by Unilime

Koala launches a separate Shopify store in 7+ months with Unilime

Koala, a direct-to-consumer furniture brand, sought to expand into the competitive US market with a controlled product rollout. Their existing Australian online store was not suitable for this strategy, creating a need to separate the two businesses. They engaged Unilime for a Shopify design and development solution to address this challenge.

Unilime developed a separate, brand-aligned Shopify store for Koala that provided an improved user experience. The solution focused heavily on optimizing the product page with a convenient option selector, upselling features, and rich media to influence purchase decisions. The new store successfully launched Koala's US market presence.

Koala