Case Study: Virgin Holidays boosts sales efficiency with Uniguest

Tripleplay Services Improves Sales Efficiency By 20% for Virgin Holidays

Virgin Holidays, a major transatlantic tour operator, sought to differentiate itself in the highly competitive travel retail market and move beyond the traditional brochure model. They partnered with vendor Uniguest to implement an innovative in-store digital solution, leveraging integrated IP video technology to enhance the customer experience and brand recognition.

Uniguest provided a solution featuring interactive touch screens for customer research, plasma screens for digital signage, and internet terminals. The system allowed for real-time, locally updated content and was centrally managed. This technology from Uniguest improved sales efficiency by 20%, reduced customer dwell time, and achieved a 99% system uptime across eight deployed stores, successfully establishing Virgin Holidays' new retail presence.

Virgin Holidays

Nicky Greenwood

Virgin Holidays