Case Study: Rotherham United FC boosts fan experience and advertising revenue with Uniguest digital signage and IPTV

Rotherham United opens new revenue stream and fan experience

Rotherham United Football Club moved into their new 12,000-seater stadium in 2012 with the challenge of improving the match day experience for fans while also creating new revenue streams. They engaged the vendor Uniguest, following a strong recommendation, to utilize its Tripleplay digital signage and IPTV platform to leverage their existing screens more effectively for both engagement and advertising.

Uniguest implemented its solution across 50 screens throughout the stadium, including concourses, corporate suites, and a jumbo screen. The system provided live match feeds, updates, and advertising, greatly enhancing the fan experience. For Rotherham United, the solution achieved a full return on investment within the first 12 months by generating five-figure advertising revenues, a vital new income source that was previously unavailable.

Rotherham United Football Club

Steve Coakley

Commercial Director