Case Study: MiCo Convention Centre enhances visitor engagement and ROI with Uniguest digital signage and IPTV

MiCo Convention Centre enhances visitor engagement and return on investment with Digital Signage and IPTV

The MiCo Convention Centre, a major Italian venue management company, required a solution to replace its outdated printed signage. Their challenges included ineffective communication with delegates, high costs, and significant environmental waste. They partnered with Uniguest's Tripleplay to implement a digital signage and IPTV platform to address these issues.

Uniguest's Tripleplay solution provided a flexible, feature-rich system that allowed MiCo to manage and distribute custom content across over 100 displays. This eliminated their reliance on printed materials, modernized delegate communication, and created new paid advertising services for clients. The result was a more engaging visitor experience and a significant boost in the venue's profitability and return on investment.

MiCo Convention Centre

Fabrizio Conte

Marketing and Communication Manager