Case Study: Kent Cricket delivers live streams and sponsored content with Uniguest MediaStar

Live streams and exclusive content delivered by Uniguest for Kent County Cricket Club

Kent County Cricket Club, known as Kent Cricket, needed to televise its live cricket matches and manage pre-recorded content across its redeveloped conference venue. Their challenge was to control this content and display information on upcoming events to visitors across multiple hospitality suites. Uniguest was selected to provide a solution using its MediaStar product.

Uniguest implemented a MediaStar solution consisting of digital media decoders, encoders, and DVB-T LAN-Casters, all managed by its Media Manager software. This allowed Kent Cricket to distribute and manage content across over forty screens, broadcasting live matches and displaying targeted video. As a result, the club significantly improved how it informs and entertains visitors and was able to commercialize the setup by offering on-screen sponsorships to clients, achieving real commercial benefit.

Kent Cricket

Pat Mellsop

Commercial Director