Case Study: Aberdeen Football Club boosts fan and staff engagement with Uniguest digital media platform

Digital media platform delivers fan and employee engagement for Aberdeen FC at Stadium and Training Ground

Aberdeen Football Club needed a modern digital communications platform to replace its outdated analogue TV system. The club sought a solution to enhance fan engagement at its stadium and improve internal communications for players and staff at its training ground. They partnered with Uniguest to implement a software-based IPTV and digital signage solution that could be centrally managed and scaled for future growth.

Uniguest provided its software platform, which integrated digital signage and IPTV across the club's venues. This allowed Aberdeen FC to drive new revenue through digital advertising, live stream matches in concourse areas, and provide targeted content for different audiences. The solution delivered a tangible return on investment and gave the club the ability to securely manage content, ensuring internal communications remained private.

Aberdeen Football Club

David Bowman

IT Manager