Case Study: Daytona International Speedway improves the fan experience with Uniguest's digital signage and IPTV solution

Daytona International Speedway - Customer Case Study

Daytona International Speedway, an iconic motorsports venue, embarked on a major redevelopment project to transform into a world-class stadium and improve the fan experience. They needed a technology partner to provide a robust digital signage and IPTV solution that could communicate with spectators, deliver live race footage, and support future events. They chose Uniguest's Tripleplay digital signage and IPTV platform to meet this challenge.

Uniguest implemented a solution featuring over 1,500 screens powered by their software, which was simple for non-technical staff to operate. The system allowed Daytona to enhance fan communication and provide new advertising opportunities for sponsors, complete with reporting to demonstrate value. The remote monitoring capabilities saved significant time and resources in maintenance. Daytona International Speedway found Uniguest to be a valuable partner that delivered a cost-effective, feature-rich solution that helped them achieve their goal of creating a future-proof, world-class venue.

Daytona International Speedway

Rodney Ward

Senior Director for Venue Technology