Case Study: SAS scales global channel marketing with Unifyr

SAS reaches 40% of channel leads in peak months with Unifyr

SAS, a global analytics and AI enterprise, needed a dedicated partner marketing engine to generate leads and drive scalable revenue growth through its channel. Their existing partner portal lacked the sophisticated marketing capabilities required, so they turned to the vendor Unifyr for a solution.

Unifyr provided its AI-powered PRM platform to empower SAS partners to effectively market and sell. The results were significant, with nearly 40% of total channel leads coming from the Unifyr platform during peak months. The solution also saw strong adoption, consistent growth in active partners, and a marginal cost per lead that approaches zero for SAS.

SAS