Case Study: SAS scales global channel marketing with Unifyr

SAS drives 40% of channel leads with Unifyr

SAS, a leader in data and AI solutions, sought a scalable partner marketing engine to drive growth through its channel. The company needed a way to empower its partners to run effective marketing campaigns under their own brands, complementing its existing systems. SAS evaluated five vendors to solve this challenge and selected Unifyr's channel marketing software.

Unifyr's solution enabled SAS to build campaign templates that partners could easily deploy into their own markets. This approach led to a marginal cost per lead approaching zero, as partners ran the campaigns themselves. The results were significant: within 14 months, partners were generating as many leads as SAS's own efforts, and in peak months, Unifyr was responsible for 40% of all channel leads, with half of all active partners generating leads through the platform.

SAS