Case Study: Panasonic Connect Europe unifies partner programs and boosts partner engagement with Unifyr

Panasonic Connect Europe grows new partner registrations 16.4% with Unifyr

Panasonic Connect Europe, the European B2B division of Panasonic, faced a challenge in managing its four distinct business units. Each unit operated its own separate partner portals and systems, leading to fragmented data, difficult central management, and a complex experience for partners who had to navigate multiple tools. The company sought a single platform that could integrate with its CRM and global systems while providing flexible, simple partner journeys.

Unifyr implemented its PRM platform to create one unified portal for all business units and partners. The solution provided partners with a single login to access tailored resources, while giving Panasonic granular control and analytics. As a result, Panasonic Connect Europe now has over 1,300 registered partners, achieved a 16.4% average growth in new partner registrations, and saw a 44% increase in partner activity for one program. The measurable impact allowed for smarter investment of channel funds. The success led Panasonic to establish its own PRM Center of Excellence using Unifyr to implement portals for other units and external customers.

Panasonic Connect Europe