Case Study: Cvent quadruples channel-influenced revenue with Unifyr

Cvent quadruples channel-influenced revenue with Unifyr

Cvent, a provider of event management technology, faced the challenge of managing a complex and overlapping partner ecosystem that had outgrown its manual processes. Their existing system could not handle four distinct partner types—sales, services, technology, and industry—many of which belonged to multiple categories, and deal registration was run on separate tools. They needed a centralized platform from Unifyr to create a personalized portal, achieve tighter integration with their stack, and increase partner engagement.

Unifyr implemented its AI-powered Partner Relationship Management (PRM) platform to provide a single portal that automatically delivered a personalized experience based on each partner's specific type and entitlements. This solution integrated deal registration and created a more engaging partner experience. As a result, Cvent quadrupled its channel-influenced revenue and tripled partner user adoption over a two-year period, all while managing four partner types through one unified portal.

Cvent