Case Study: Boston Engineering achieves pipeline growth and faster campaign launches with Zift Solutions

Boston Engineering Builds Pipeline & Reduces Campaign Launch Time

Boston Engineering, a PTC Channel Advantage Partner and value-added reseller specializing in systems, embedded electronics and motion control, faced limited internal marketing resources (about a quarter FTE), difficulty keeping PTC content up to date, engaging prospects online, identifying net-new opportunities, and integrating campaign data with SugarCRM. To solve this, Boston Engineering engaged Zift Solutions to provide a content-rich PTC microsite and an ongoing lead-nurturing/email campaign.

Zift Solutions delivered a customized microsite that integrated events, search, training and new PTC content, enabled lead generation and scoring, and pushed campaign data into SugarCRM while managing email sends and content. The program produced $15,000–20,000 in net new pipeline in three months, $100,000 in potential pipeline overall, and higher-than-average click-through rates, allowing Boston Engineering’s sales team to focus on closing deals.

Boston Engineering

Josh Driscoll

General Sales Manager