Case Study: Perplexity grows pipeline by $1.7M in 3 months with Unify

Perplexity grew pipeline by $1.7M in their first 3 months with Unify

Perplexity, a provider of a powerful AI answer engine, faced the challenge of building an effective enterprise outbound sales engine from scratch. With a massive influx of freemium users, their small team needed a way to efficiently identify and target only the highest-value enterprise prospects with the most revenue potential, rather than manually engaging every lead. Product Marketing Lead Jenny Sung sought an end-to-end automation solution from Unify to qualify leads, personalize messaging, and engage prospects across multiple touchpoints.

The solution implemented was the Unify platform, which used over 25 native intent signals to identify warm leads and automate personalized outbound sequences called Plays. This allowed Perplexity to target specific high-value segments like website visitors and existing product users with highly customized messaging. The results were significant, with Unify helping to generate over 75 outbound opportunities, book 26 meetings, and grow the sales pipeline by $1.7 million within the first three months of implementation.

Perplexity

Jenny Sung

Product Marketing Lead