Case Study: Justworks achieves 6.8X ROI in 5 months with Unify

Justworks sees 6.8X ROI in the first 5 months with Unify

Justworks, a provider of payroll, benefits, and HR software, faced the challenge of scaling new inbound growth channels to capitalize on high-intent buyer signals. To address this, they partnered with Unify, a platform designed to launch a warm outbound demand generation channel using intent data.

Unify provided an all-in-one solution that integrated with Justworks' CRM to target high-intent website visitors, enrich contact data, and enroll contacts into personalized, automated outreach sequences. This approach allowed Justworks to launch new campaigns quickly. As a result, Justworks saw a 6.8x return on investment within the first five months of using Unify and successfully established a new pipeline-driving channel.

Justworks

Peter Nguyen

Senior Manager, Growth Marketing