Case Study: Innovate Energy Group grows pipeline by $15M in one month with Unify

Innovate Energy Group grew pipeline by $15M in one month with Unify

Innovate Energy Group, a renewable energy consulting firm, faced significant challenges with email deliverability after major providers updated their standards, causing their crucial outbound sales campaigns to land in spam. Without a dedicated marketing team, their pipeline generation was manual and unsustainable. They turned to the vendor Unify for a solution to improve deliverability, enrich leads with intent data, and scale their personalized outreach.

By implementing Unify's platform, which included managed email deliverability services and AI-powered automation, the team was able to reliably reach prospects' primary inboxes and deploy highly personalized outbound sequences. The results were substantial: within one month, Unify helped generate $15M in pipeline, saved the team over 20 hours per week, and led to an 8x increase in meetings booked.

Innovate Energy Group

Drew Mays

Chief Revenue Officer