Case Study: Flock Safety generates $750K+ in outbound pipeline with Unify

Flock Safety uses Unify Agents to detect and sequence over 12,000 high-intent buyers in 6 months

Flock Safety, a public safety software company, needed to convert its high-intent website visitors into qualified leads. Despite strong brand awareness, they lacked visibility into who was exploring their site and why, causing them to miss key growth opportunities. Their challenge was to gain access to essential contact data and intent signals to personalize outreach without the operational burden of managing multiple disparate tools, which led them to seek a solution from Unify.

Using Unify's AI Agents and automated Plays, Flock Safety implemented a highly personalized outbound strategy, including a "Crime Play" that used real-time criminal activity data to tailor its messaging. This solution allowed them to automate prospecting, enrichment, and sequencing. As a result, Unify helped Flock Safety sequence over 12,000 warm leads in six months, achieve a 60% email open rate, and directly generate over $750,000 in outbound pipeline.

Flock Safety

Michael Bergmann

Director of Demand Generation and Growth Marketing