Case Study: Default books meetings with target account CMOs in 24 hours with Unify

Default books meetings with target account CMOs within 24 hours of launching Plays

Default, an inbound scheduling and form software company, faced the challenge of engaging warm leads at scale with an automated outbound strategy. As an inbound-focused company, they wanted to better capitalize on website visitor intent and convert interested visitors into customers. To address this, they turned to the vendor Unify.

Unify provided a solution that combined prospecting, enrichment, and sequencing tools. This allowed Default to quickly book meetings with target accounts and launch multi-channel outreach campaigns. The results were significant, including a 3x improvement in conversion rates and a 30% reduction in bounced emails. Unify enabled Default to efficiently prospect hundreds of new, qualified contacts and scale their outbound efforts effectively.

Default

Stan Rymkiewicz

Head of Growth