Case Study: Campfire Doubles Qualified Outbound Pipeline with Unify

Campfire doubles qualified outbound pipeline in 5 months with Unify

Campfire, an AI-first ERP company, faced the challenge of accelerating its warm outbound pipeline without increasing headcount. Its existing stack of three disparate tools was time-consuming and manual, limiting the team's ability to qualify and reach a growing number of leads. The company partnered with Unify to find a comprehensive, automated outbound platform that could consolidate its tools and help shorten its long sales cycles.

Unify provided a solution that consolidated Campfire's three tools into one platform, using native intent signals and automated Plays to identify and sequence warm leads. As a result, Campfire doubled its qualified outbound pipeline in under five months, sequenced over 8,000 prospects, and made its outbound program five times more efficient. Unify enabled the company to achieve this rapid pipeline growth while maintaining a lean team.

Campfire