Case Study: Abacum achieves $250,000 in outbound pipeline with Unify

Abacum powered $250,000 of pipeline in less than 2 hours with Unify

Abacum, a growing FP&A software company, needed to accelerate its pipeline growth through outbound sales but was hampered by a highly inefficient process. Its team was manually jumping between multiple tools like Lusha, LinkedIn Sales Navigator, and 6sense to pull contact data, a workflow that took several minutes per contact and prevented reps from focusing on selling.

By implementing Unify, Abacum automated its outbound workflow. The platform integrated with its systems in under two hours and began automatically identifying and syncing high-quality contact data from website and G2 intent signals directly to Salesforce. This solution from Unify resulted in a 75% reduction in time spent on manual prospecting and has generated $250,000 in annual outbound pipeline.

Abacum

Max Beauroyre

Chief of Staff