Case Study: Queen Mary University of London improves student recruitment insights with Unifrog

Queen Mary University of London uses Unifrog to target the 92% state-school cohort with real-time insights

Queen Mary University of London (QMUL) partnered with Unifrog to address a challenge in its student recruitment and widening participation efforts. The university, deeply committed to social mobility, lacked real-time insights into applicant market trends and demographics prior to students submitting their UCAS applications, making targeted outreach difficult.

Unifrog's platform provided QMUL with near real-time insights into which students were shortlisting the university and their demographic backgrounds. This allowed for better-targeted resources and outreach programs mid-cycle. Using a specific Widening Participation report, QMUL identified regional opportunities, leading to targeted campaigns in Kent and Essex and a resulting increase in enrollment from those regions. The university also benefited from Unifrog's matching campaigns and Insights tool to refine recruitment strategy and received excellent, tailored customer support.

Queen Mary University of London