Case Study: Cooper Parry inspires students with Unifrog

Cooper Parry inspires almost 50 students with Unifrog

Cooper Parry, a UK-based accountancy firm, partnered with Unifrog to address the challenge of providing local students from disadvantaged backgrounds with meaningful exposure to professional careers. Their goal was to inspire young people and change perceptions about the accounting industry, rather than focusing solely on recruitment.

Unifrog provided the solution by leveraging its pre-existing connections with local schools to set up and host an Insight Day. The event successfully gave nearly 50 students a deeper understanding of career paths in accounting, which students described as enlightening and life-changing. The partnership with Unifrog allowed Cooper Parry to effectively motivate and connect with young people, changing their perceptions and boosting their confidence about future careers.

Cooper Parry