Case Study: ZMZM increases donation value and raises 35 million SAR with Unifonic WhatsApp Business messaging

ZMZM raises 35M SAR and boosts donation value 95% with Unifonic

ZMZM, a healthcare nonprofit based in the Makkah Region, was facing a critical challenge with donor engagement. Their traditional outreach methods were proving ineffective, leading to falling response rates and a risk of leaving urgent medical cases unfunded, especially during their peak Ramadan fundraising season. To address this, they partnered with Unifonic to implement its WhatsApp Business messaging solution.

Unifonic's solution provided ZMZM with a personalized and immediate way to reach donors via WhatsApp, featuring one-tap donation flows, automated messaging, and API integrations. This strategy resulted in a record-breaking campaign where ZMZM raised 35 million SAR. The implementation by Unifonic led to a 95% increase in the average donation value and a 42% higher click-through rate, enabling the nonprofit to fund more critical healthcare cases in the region.

ZMZM