Case Study: Reefi boosts customer engagement and efficiency with Unifonic

Unleashing the power of messaging through using Unifonic AI chatbot

Reefi, a leading Saudi Arabian online retailer, grew rapidly from social-media sales into a business serving 700,000 customers through 12 stores, but its customer service channels were overwhelmed by high volumes of calls and web chats. To manage this growth, Reefi turned to Unifonic and its CX platform, including WhatsApp and chatbot capabilities.

Unifonic helped Reefi automate customer support with self-service chatbots on WhatsApp, enabling 24/7 real-time responses and seamless handoff to human agents when needed. The results were significant: chatbots now handle 85% of support requests, reducing the need for large support teams and cutting operating costs by 25%, while also improving retention and engagement through WhatsApp marketing.

Reefi

Tamim Alganam

CEO