Case Study: Tabby improves customer engagement and fraud mitigation with Unifonic

Tabby boosts payment responses by 10% with Unifonic

Tabby, a buy-now-pay-later fintech based in Riyadh, faced challenges with low customer engagement on payment reminders, high default rates, and the need to comply with SAMA regulations for fraud mitigation. Partnering with Unifonic, Tabby sought a solution to streamline communications and implement mandatory voice confirmations.

Unifonic implemented a conversational AI solution using its Multichannel Campaigns, Chatbot Builder, and a voice confirmation tool. This led to a 10% increase in customer response rates from previously unresponsive users, optimized resources by automating routine tasks, and ensured full regulatory compliance. The collaboration significantly improved Tabby's operational effectiveness, security, and collection rates.

Tabby