Case Study: Petromin improves customer engagement and cuts costs with Unifonic's WhatsApp Business API chatbot

Petromin boosts customer engagement by 50% with Unifonic

Petromin, a leading lubricants and automotive services company in Saudi Arabia, wanted to enhance customer engagement and build brand awareness using a reliable channel with a wide user base, all without increasing operational costs. The vendor Unifonic provided a solution using the WhatsApp Business API.

Unifonic implemented a rule-based WhatsApp chatbot with an NLP builder for Petromin. This solution resulted in a 50% increase in customer engagement, a significant rise in customer satisfaction, and a reduction in call center operational costs, all while helping to generate new business.

Petromin