Case Study: Motory streamlines lead generation and customer engagement with Unifonic

Motory - Customer Case Study

The customer, Motory, part of Abdul Latif Jameel Technology, faced a challenge in efficiently managing the manual follow-up process for sales leads from its automotive platform. Their call center agents were overwhelmed by the exponential growth in users, making it a daunting task to conduct satisfaction surveys. To automate its customer communications and lead generation process, Motory turned to the WhatsApp automation solution from the vendor, Unifonic.

Unifonic's solution implemented automated WhatsApp chatbots to capture survey responses and monitor leads. This significantly increased the response rate to surveys and enabled the creation of a dashboard connected to their CRM for valuable insights. The vendor's platform saved Motory time and effort, was more cost-effective than phone or SMS, and allowed them to reassign agents to other tasks while proactively reaching customers with promotions.

Motory

Laith Haddad

Head of Product Development