Case Study: Ford Motor Company achieves instant customer access to model information and dealer locations with Unifonic two-way SMS

Ford - Customer Case Study

Ford Motor Company faced the challenge of giving potential customers complete, easy access to information about its newest models. To solve this, Ford worked with Unifonic to deploy a two-way SMS service: customers could text the word "FORD" to a shortcode to request model details, dealer locations, and current offers.

Unifonic implemented the two-way SMS solution so inquiries about available models, nearest dealers by location, and promotions could be handled instantly via text. The Unifonic service streamlined customer access and boosted engagement and lead capture through location-aware, real-time responses; the case text does not provide specific numeric metrics.

Ford Motor Company