Case Study: Al Nahdi increases user engagement with Unifonic Cloud SMS notifications

Al Nahdi boosts SMS engagement with Unifonic: 90% opened in 3 minutes

Al Nahdi, a major pharmacy chain in Saudi Arabia, needed a faster and more effective way to communicate with customers for its Nuhdeek loyalty program. The challenge was to improve real-time engagement and deliver personalized shopping experiences through instantaneous messaging channels beyond email. They partnered with vendor Unifonic to find a solution.

Unifonic implemented its Notice application and cloud platform, providing a single API to send real-time SMS notifications and OTPs for authentication. This solution from Unifonic resulted in a significant increase in customer engagement, with 90% of SMS messages being opened within three minutes. The company also achieved a 4.5x higher response rate on SMS compared to email, leading to growing customer retention.

Al Nahdi