Case Study: Bazil achieves better customer engagement and cart recovery with Unifonic

Achieving excellence in the world of perfumes with the help of Unifonic

Bazil, a leading Saudi perfume retailer with branches across the Gulf, was growing quickly but struggling to manage rising customer inquiries, order support, and abandoned carts across its e-commerce channels. The company also needed smoother integration with Salla and a better way to handle customer communication at scale. Unifonic helped Bazil use its platform to improve these processes.

With Unifonic’s self-serve chatbot, agent console, and easy Salla integration, Bazil was able to answer common questions, track orders, support handoffs to human agents, and send timely abandoned-cart reminders through preferred channels. Unifonic also enabled multichannel campaigns and Flow Studio to nurture and retain customers with offers and product promotions. Bazil reported strong early results from WhatsApp campaigns, with significant increases seen within hours of launch.

Bazil

Mohammed Haidar

Performance Marketing Manager