Case Study: Zurich North America achieves higher engagement and clickthrough rates with Unified

Zurich North America - Customer Case Study

Zurich North America needed a way to sustain conversations with current and potential customers across a long, complex buying journey, while managing content for multiple lines of business and audiences. It turned to Unified, alongside LinkedIn Sponsored Updates and content marketing support, to build an always-on strategy that could deliver relevant content and keep audiences engaged.

Unified helped Zurich North America implement a targeted content marketing program with LinkedIn Sponsored Updates and streamlined workflows. The result was strong performance: engagement rates were 64% above LinkedIn benchmarks, clickthrough rates were 69% above benchmarks, and overall engagement and clickthrough increased by 73%.

Zurich North America

Monu Kalsi

VP, Digital Marketing