Case Study: Grocery Company achieves higher conversions and better CPA with Unified

Using Cost Savings To Convert Facebook Users Was Seamless For This Rapidly Expanding Grocer

Grocery Company, a rapidly expanding grocer, needed a better way to acquire new customers and drive store traffic by appealing to shoppers’ demand for value and savings. Working with Unified, the company used Facebook and the Unified platform to reach new audiences while avoiding spend on existing customers.

Unified helped Grocery Company upload CRM lists to suppress current shoppers, target lookalike prospects, prioritize mobile placements, and promote weekly coupons and online signup benefits. The campaign delivered a 75.4% better CPA than benchmark and a 36.9% conversion rate, helping drive both online engagement and offline store visits.