Case Study: Auto Company achieves 35.4% higher view rate with Unified

Unified Powers Brand’s Unique Emoji Campaign And Exceeds KPIs By 35.4%

Auto Company faced inefficient campaign execution and missed opportunities due to disjointed communication between its brand and agency teams, plus limited visibility into real-time performance. It turned to Unified and its platform to test Twitter’s new emoji targeting and manage a complex social campaign that native tools couldn’t support.

Unified implemented Partner Connector, the Pacing Dashboard, and Paid Intelligence to give all teams shared campaign data, real-time transparency, and faster reporting. The result was 13 days faster final reporting, 80+ ads managed in real time, an 8.8% lower CPM, and a 35.4% higher view rate than keyword targeting.