Case Study: sf.citi boosts social reach and engagement with Unified

Unified drives social reach, sharing, and success for sf.citi on Election Day

The customer, sf.citi, faced the challenge of creating awareness to convince San Francisco voters to vote "yes" on Proposition E, a ballot measure aimed at changing the city's tax code to enable job creation. To achieve this, they worked with the vendor Unified to implement a cross-channel social measurement strategy.

Unified provided technology and services to integrate advertising and content campaigns, utilizing custom social plug-ins and targeted cross-channel advertising. The solution dramatically expanded the social reach of the campaign's investments, resulting in a 9000% increase in audience reach, a 12x pass-along rate, and a 5000% increase in Facebook likes. These efforts contributed to the measure acquiring 72% of the vote, successfully passing Proposition E in San Francisco.

sf.citi

Alex Tourk

sf.citi