Case Study: Top Gaming Brand achieves stronger mobile engagement with Unified

This Top Gaming Brand “Pwned” Facebook Audiences With A Very Creative Use Of Canvas Ads

A Video Game Company faced the challenge of breaking through a crowded gaming market to launch a new shooter game and generate strong awareness. To help, they worked with Unified and its Unified Platform, using Facebook’s new Canvas ads to create an immersive mobile experience that could capture attention and tell the game’s story.

Unified implemented a creative, video-heavy Canvas ad strategy with multiple ad sets targeting specific audience interests. The campaign delivered strong engagement, with an average Canvas view duration of 40.0 seconds and 43.6% of each Canvas ad viewed on average, helping make it one of the brand’s most successful video campaigns to date.