Case Study: Major Movie Studio achieves record Instagram engagement with Unified

This Major Movie Studio’s Engagement Rates On Instagram Will Demolish What You Think Is Even Possible

Movie Company, a major movie studio, needed to promote two very different film campaigns on Instagram: one to drive DVD sales for a newly released title and another to build awareness for an upcoming theatrical release. Working with Unified and its Instagram advertising expertise, the studio aimed to reach highly relevant audiences while tailoring strategy and creative to each movie’s stage in the distribution lifecycle.

Unified helped Movie Company run two customized campaigns using simple, targeted photo and video ads based on performer fans, genre interests, TV affinities, and location targeting. The results were strong: the theatrical video ad delivered a 50.7% engagement rate, a $0.01 cost per view, and 84.3K interactions, while the DVD photo ad achieved a 28.9% engagement rate, a $0.07 cost per click to buy, and 45.6K interactions.