Case Study: Leading OTC Company achieves 3X higher conversion rate with Unified

This Leading OTC Brand Used Facebook Pixels To Turn A Heart Healthy Plea Into Cold Hard Conversions

Leading OTC Company, a global OTC brand, wanted to turn heart-health education into measurable consumer action and move people from a reactive purchase mindset to a more proactive one. Working with Unified, the company used Facebook campaigns and advanced tracking to drive users to its website and capture conversions through a sweepstakes-based giveaway.

Unified implemented pixel-based custom conversion tracking across the landing, data entry, and thank-you pages, while also improving audience targeting with intelligence reports and creative optimization tools. The campaign generated 58.6K conversions and delivered a conversion rate 3x higher than benchmark, achieving strong results at minimal cost.