Case Study: Global CPG Company lowers Twitter costs and boosts engagement with Unified

This Global CPG Brand Drastically Lowered Costs On Twitter By Doing This One Thing

Global CPG Company wanted to build broad, budget-friendly awareness and engagement on Twitter while reaching the right shoppers and recipe seekers. Working with Unified, the brand used photo and video campaigns to showcase recipes and food ideas instead of a direct product pitch.

Unified implemented audience targeting, tailored custom segments, and optimized the campaign through Unified’s Investment Manager using CPM bidding rather than CPV. The result was a 72.2% decrease in CPM and an 85.2% decrease in cost per engagement, delivering much lower costs while still achieving strong reach and engagement.