Case Study: Auto Company achieves 56.2% lower Snapchat campaign CPM with Unified

This Auto Brand Was Able To Decrease Snapchat Campaign Costs By 56.2% On The Very First Try

Auto Company was facing a sales slump and needed a fast way to boost awareness for a new car launch, so it turned to Unified and Snapchat advertising. Using Unified’s platform and budget Optimizer, the brand aimed to reach a broad 18–35 audience with attention-grabbing Snap Ads.

Unified optimized budget toward the best-performing ad sets and helped Auto Company refine its targeting and creative, resulting in strong first-time performance. The campaign delivered an 84.0% higher swipe-up rate than benchmark and a 56.2% lower CPM than benchmark.