Case Study: Acclaimed Auto Company achieves 591% more efficient CPA with Unified

This Acclaimed Auto Brand’s National Approach To Regional Sales Drove Social CPA Efficiency Into Triple Digits

Acclaimed Auto Company, a leading auto brand with a franchise model, wanted to run a national social media sales event that could drive regional dealership sales and website conversions. The challenge was to target high-potential buyers, support up to six different conversion actions, and outperform a prior President’s Day campaign while keeping customer acquisition costs efficient.

Unified helped Acclaimed Auto Company launch one of the first Twitter campaigns using objective-based pricing focused on website conversions, powered by Unified’s Investment Manager and proprietary optimization technology. By combining tailored targeting, refreshed creative, ongoing bid optimization, and conversion tracking, Unified delivered 591% better CPA efficiency versus the previous sales event, a 24% decrease in eCPA from week 1 to week 6, and optimization across 6 conversion actions.