Case Study: Television Production Company achieves 73.6% lower engagement costs with Unified

Television Production Company - Customer Case Study

A fast-growing Television Production Company needed to build awareness for the second season of one of its original shows in an increasingly crowded streaming landscape. Working with Unified and Twitter’s logged-out user experience, the company sought a way to reach likely viewers with highly targeted video promotion while keeping costs under control.

Unified helped the Television Production Company combine hyper-targeted audience selection, Twitter’s logged-out reach, and multi-channel amplification to extend campaign exposure across social, PR, and second-screen messaging. The result was a cost per engagement of $0.14, representing a 73.6% lower CPE than campaigns not using Twitter’s logged-out experience.