Case Study: Popular Auto Company lowers cost per action by 49.1% with Unified

Popular Auto Brand Lowers Cost Per Action By 49.1% While Saving 10 Hours Per Team Member

Popular Auto Company, a large auto brand with complex social advertising operations, was struggling with inefficient campaign execution, slow reporting, and time-consuming manual work across its media and creative agencies. It turned to Unified for a platform that could provide real-time line-item visibility, transparency into campaign performance, and a single source of truth for testing new tactics like Facebook Messenger Ads.

Using Unified’s Partner Connector, Pacing Dashboard, Paid Intelligence, and Optimizer, Popular Auto Company aligned teams, automated reporting and budget adjustments, and gained on-demand campaign intelligence. With Unified, the brand saved 10 hours per person, delivered final reports 13 days faster than the industry average, and achieved a 49.1% lower cost per click and 48.4% lower cost per action with Messenger Ads.