Case Study: PBS improves real-time social engagement and content strategy with Unified

PBS uses Unified’s Now and Analytics applications to activate its social audience and enhance its content strategy

PBS, a major public broadcaster, needed a tool to provide real-time, actionable insights to optimize engagement on its Facebook pages and enhance its content strategy. To manage its social media success and better understand what content resonated with its audience, PBS turned to the vendor Unified and its Now and Analytics applications.

By implementing Unified's solutions, PBS gained the ability to monitor content performance in real-time and analyze historical data. This allowed them to identify trends, understand what types of posts were most effective, and optimize their content calendar. The results were significant improvements to their Facebook communities, enabling them to better advise local stations and actively engage their audience of over 2.6 million fans.

PBS

Kevin Dando

Director of Digital Marketing & Communications