Case Study: Nationally-Acclaimed TV Network Company boosts Twitter engagement with Unified

Nationally-Acclaimed TV Network Company - Customer Case Study

A Nationally-Acclaimed TV Network wanted to boost awareness and viewership for the season premiere of an established music reality show, but faced the challenge of reaching audiences increasingly drawn to digital entertainment and social media. To spark excitement, the network turned to Unified and its Twitter targeting capabilities to connect with the right viewers and drive them back to TV screens.

Unified implemented an Exact @handle Targeting Twitter campaign, using celebrity judges’ actual followers, along with teaser video clips, the Optimizer, and the Pacing Dashboard to maximize performance and spend efficiency. The campaign delivered a 216.2% higher engagement rate than benchmark and a 38.5% lower CPE than benchmark, helping Unified exceed expectations for the Nationally-Acclaimed TV Network.