Case Study: Nationally Acclaimed Automaker achieves lower cost per click and quote intender with Unified

Nationally Acclaimed Automaker Company - Customer Case Study

Nationally Acclaimed Automaker Company faced stiff competition in digital auto advertising and needed more than awareness—they wanted qualified conversions from consumers actively researching cars. Working with Unified and its Twitter Audience Platform offering, the brand aimed to reach high-intent shoppers on mobile and drive traffic to local deals and quote pages.

Unified implemented keyword targeting, product-focused creative, and placement on the Twitter Audience Platform to reach users both on and off Twitter. With the Unified Platform’s Bulk Creative Refresh feature, the campaign was optimized quickly, resulting in a 93.8% lower cost per link click and a 60.5% lower cost per quote intender versus previous placements.