Case Study: Sports Feed reaches #8 in the App Store with Unified's Facebook Mobile App Install Ads

Moving up the App Store leaderboard with Facebook Mobile App Install Ads

Sports Feed, a sports app, needed to rapidly drive thousands of iOS installs at a low cost to achieve a top 10 App Store ranking. They partnered with vendor Unified, which utilized Facebook Mobile App Install Ads, to develop and execute an acquisition campaign to meet this challenge.

Unified implemented a multi-phase strategy involving hundreds of targeted campaigns, which were optimized to improve cost-per-install by 50%. This large, burst-style campaign successfully propelled the app to #8 in the iOS App Store sports category. This top ranking resulted in a 10x increase in organic downloads, and users acquired through the social campaign showed 90% higher retention.

Sports Feed

Mike Wadhera

CEO & Founder