Case Study: Leading Entertainment Company achieves higher engagement with Unified’s @Handle Targeting

Leading Entertainment Company - Customer Case Study

Leading Entertainment Company needed a way to build awareness and keep fans engaged while launching a new original variety show, but standard Twitter targeting couldn’t effectively reach the audience they wanted. Working with Unified and its platform, the brand sought a more precise way to reach viewers likely to care about the new series and drive video views.

Unified implemented Exact @Handle Targeting on Twitter, allowing the company to target the actual followers of relevant accounts, including the starring actor, alongside interest and keyword targeting. The campaign delivered a 29.4% higher engagement rate and 47.0K more engagements versus interest and lookalike targeting, proving Unified’s approach was more effective for awareness and engagement.