Case Study: Large Scale Movie Company achieves higher Hispanic Instagram engagement with Unified

Large-Scale Movie Studio Uses Video To Entice Hispanic Users On Instagram

Large Scale Movie Company needed to quickly build awareness and engagement for a major film release among Hispanic audiences on Instagram, but faced the challenge of reaching Spanish-only, bilingual, and English-speaking users with a very short five-day campaign window. Working with Unified and its social marketing experts, the company used Instagram video creative and targeted social advertising to connect with this audience.

Unified helped Large Scale Movie Company refresh its trailer with Spanish interstitials and bilingual messaging, apply layered audience targeting based on Hispanic and interest segments, and run a final 24-hour “Day Blast” before release. The campaign delivered strong measurable results, including a 29.0% video completion rate, a 35.5% engagement rate, and a $0.09 cost per click.