Case Study: Regional Food Retailing Company drives lower-cost clicks and higher engagement with Unified

How This Regional Food Retailer Used Facebook Carousel Ads To Make People Hungry To Shop For Groceries

Regional Food Retailing Company needed a better way to drive shoppers to its website and encourage online account sign-ups for coupons, shopping lists, and in-store pickup. Working with Unified, the retailer tested Facebook Carousel Ads against Facebook Link Ads to promote a wide range of grocery products and appeal to different customer interests.

Unified implemented a geo-targeted Facebook Carousel Ads strategy with multiple product URLs to drive off-site clicks to relevant website pages. The campaign outperformed Link Ads, delivering a 37% higher click-through rate and 40% lower cost per click, helping the retailer attract more engaged traffic at a lower cost.